Informed. Connected. Palm Beach.
Elizabeth DeWoody shares how the arrival of a major technology company could shape West Palm Beach’s future and what it means for buyers, sellers, and investors.
A Tech Powerhouse Arrives
Silicon Valley-based ServiceNow has officially announced it will become the anchor tenant of the 10 CityPlace office tower in downtown West Palm Beach. The Fortune 500 company, valued at over $190 billion, will take up to 200,000 square feet and employ more than 850 people locally over the next five years.
Company executives and local leaders describe the move as a milestone moment for West Palm Beach. As part of its expansion, ServiceNow plans to create an AI workforce training pipeline in partnership with local colleges, including Palm Beach State College, and contribute to a growing “Wall Street South” and “Gold Coast Innovation Corridor” ecosystem.
Why It Matters
West Palm Beach has been steadily transforming from a finance and leisure hub into a multi-sector economic center. ServiceNow’s move signals confidence in the city’s infrastructure, talent pool, and lifestyle appeal, adding to the momentum started by Related’s office towers, the Vanderbilt University graduate business campus, and new high-end residential developments.
For residents, this means:
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More high-paying jobs and a deeper pool of executives, professionals, and young talent living and working downtown.
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Increased demand for housing in adjacent neighborhoods like El Cid, Southland Park, Southend, and Northwood.
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A stronger retail and restaurant scene as the city welcomes thousands of new workers and visitors over the coming years.
Neighborhoods to Watch
El Cid
One of West Palm Beach’s most prestigious historic districts, El Cid is known for its Mediterranean Revival and Mission-style architecture dating back to the 1920s. The tree-lined streets, proximity to the Intracoastal, and direct access to Flagler Drive make it a favorite for those who want a neighborhood feel within minutes of downtown. Residents enjoy walkability to waterfront paths, historic charm, and a strong sense of community preservation. Properties here are limited and hold value well, especially as downtown attracts more high-paying professionals.
Southland Park
Located just south of El Cid, Southland Park offers a quieter, residential vibe with a mix of historic homes and updated single-family residences. The area provides easy access to downtown West Palm Beach, the Norton Museum of Art, and the shops and restaurants along Dixie Highway. With its low inventory and increasing demand from families and professionals, Southland Park is poised for steady appreciation as the downtown core expands.
Southend West Palm Beach, also known as SoSo
Southend has become one of the fastest-rising neighborhoods in West Palm Beach. Known for its mid-century ranch homes and larger lots, Southend offers buyers more space and a relaxed, coastal atmosphere while still being a short drive from downtown and Palm Beach Island. The neighborhood’s waterfront parks, Intracoastal views, and proximity to top-rated schools make it especially attractive for families and seasonal residents looking for a primary or second home.
Northwood with the new NORA District
Northwood, now tied to the NORA district (North of Rosemary Avenue), blends historic Florida charm with an emerging arts scene. Known for colorful cottages and bungalows, its Village district offers galleries, boutiques, and cafes. With downtown growth and Flagler Waterfront expansion, buyers are drawn to its character, relative affordability, and investment potential. Exciting redevelopment projects and thoughtfully planned mixed-use spaces are adding even more energy and opportunity to this vibrant neighborhood.
What This Means for You
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For Buyers: West Palm Beach is becoming a center of innovation and finance, which translates into long-term value and appreciation. Purchasing now, before ServiceNow’s full build-out, could capture upside as demand rises.
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For Sellers: A growing professional workforce and increased national attention mean larger buyer pools for well-positioned properties. Proper pricing and presentation can command top offers.
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For Investors: ServiceNow’s arrival could accelerate rent growth and property appreciation, especially in multifamily and mixed-use developments near downtown.
Elizabeth’s Insight
“This is exactly the kind of momentum we’ve been expecting for West Palm Beach. A Fortune 500 tech company bringing hundreds of high-paying jobs and national visibility makes our market more dynamic and attractive to luxury buyers, investors, and long-time residents alike.”
— Elizabeth DeWoody, #1 Compass Palm Beach Agent and Top .01%of agents in FLORIDA and USA as ranked by Real Trends as shown in the Wall Street journal
Looking Ahead
The 10 CityPlace tower and its sister project at 15 CityPlace are expected to deliver one million square feet of office space and host as many as 4,700 office workers by late 2027. The combination of ServiceNow, Vanderbilt University, and other high-profile projects positions West Palm Beach as a key node in Florida’s new innovation corridor.
Ready to Explore Opportunities Near the New Tech Hub?
West Palm Beach is changing fast. Whether you are buying, selling, or investing, now is the time to strategize. Elizabeth DeWoody combines deep local knowledge with global reach to help clients make the most of these shifts.
👉 Explore active and private listings with Elizabeth DeWoody at elizabethdewoody.com or schedule a private consultation today.
📩 Contact Elizabeth
📞 561-308-0931
